Product managers have become the must-have new hire for publishers.
Nearly a year into its first chief product officer Julia Beizer’s reign, Bloomberg Media has grown its number of product managers from 10 to 14; Vox Media now employs 10 product managers, up from seven last year; and over the past two years, the Washington Post has tripled the number of product managers it employs, attaching one to every single internal and external project it operates.